Budget Cafe·Food & Beverage·2024
A vibrant brand identity and social community for a local cafe
Complete logo refresh, menu design, and an energetic Instagram reel strategy for a value-focused neighbourhood cafe.
BrandingSMM
Key ImpactVerified Result
+320%
Instagram reach
+48%
Footfall increase
8.4%
Engagement rate
The challenge
A newly opened cafe required rapid brand awareness and footfall in an intensely competitive local hospitality district.
Our approach
Designed a warm, distinctive visual identity, curated mouth-watering reels showcasing daily specials, and ran geo-targeted Instagram promotions within a 5km radius.
The result
Created a viral neighbourhood food community with an 8.4% engagement rate, boosting weekday cafe footfall by 48% through reels and targeted local promotions.
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